For Wisconsin, by Wisconsin

VP Wild Rice is a locally owned and operated retail store & gift shop, specializing in Grade-A wild rice. VP has been under new management since June 1st, 2012, and is located at 2731 E. 2nd Street, near the western shores of Lake Superior in Superior Wisconsin.

As a locally owned store, we carry locally produced products. Along with Minnesota Grade-A wild rice, we carry Lake Superior’s smoked fish, Jim’s pepper sticks, award-winning cheese from Burnett Dairy, maple syrup from the Grantsburg area, and raw honey.

As the seasons change, we also carry seasonal products, including fireworks for the 4th of July and sweet corn for your summer cookouts. In the fall, look for sunflower seeds and deer corn, as well as fresh cut Christmas trees. We are also the official Bigfoot headquarters in the Twin Ports.

Some of our products include:

  • Grade-A Wild Rice
  • Cheese Curds and Cheese Blocks
  • Wisconsin Cheese
  • Fireworks
  • Maple Syrup
  • Raw Honey
  • Wisconsin Souvenirs
  • Sunflower Seeds
  • Deer Corn
  • Miscellaneous Organic Products
  • Smoked Fish
  • Beef Sticks

Mail orders are available and can be sent anywhere in the US. 

New owners Patrick Quinn and Jim VanLandschoot would like to welcome you to stop by and check us out. Feel free to sit and have a cup of coffee with us, as the pot is usually on and stories are often told.

VP Wild Rice Company

2731 E 2nd St
Superior, WI 54880



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